Woman with a green dress with white dots looking to her right with a gray fence in the back and cup of coffee on her hand
Privacy Policy

Protecting Your Privacy

If you are in the European Economic Area (EEA), please view our GDPR privacy statement here. If you are in California, view our California consumer privacy statement here.

At Pacifica Hotels (“Hotel”), the privacy and confidentiality of your user information is important, and we are committed to maintaining the privacy and security of your user information. We may update this Hotel privacy policy from time to time, so please check here frequently. Our Hotel will not disclose identifiable user information to any third party without consent.

Our Hotel is committed to safeguarding your privacy while visiting the Hotel website, namely, www.PacificaHotels.com, (hereinafter all identified URLs are collectively referred to as the "Site"). Our goal is to provide you with an Internet experience that delivers the information, resources, and services that are most relevant to you. To achieve this goal, part of the operation of the Site includes the gathering of certain types of information about Site users.

Because we understand that your privacy is important, we wish to explain the types of information we gather and the way in which we use it. This Privacy Policy applies to the Site.

This Privacy Policy covers two types of information gathered at the Site, Personal Information, and Aggregated Data. The term "Personal Information" refers to data you voluntarily provide in connection with the use of the Site that identifies you and/or the company on whose behalf you are accessing and using the Site. Personal Information includes data submitted in connection with our services, such as your name, email address, phone number, company affiliation, physical address, and/or certain other Personal Information. The term "Aggregated Data" refers to general information regarding visitors and users of the Site that relates to the use of the Site, including traffic patterns, number of visits to certain pages, visits from other websites or to third-party websites linked to the Site, use of particular services and interest in services, information or features of the Site, or other parties made available through or found at the Site.


We take the utmost care to ensure that the Personal Information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request about our Hotel, participate in one of our promotions, make a reservation, or subscribe to our emails or postal mail lists. In response, we may ask for information such as your name and postal address. In the event you opt to provide us with this information, we will only use it for the purpose specified by you at the bottom of the information gathering form.

Information collected by our Site may be used to:

  • Register you as a Hotel member;
  • Contact you after you’ve submitted a website form;
  • Plan and purchase Hotel accommodations;
  • Enter your email in our promotions or sweepstakes;
  • Send marketing communications or surveys to you;
  • Respond to your questions or suggestions; or
  • Improve the quality of your visit to our Site.

All forms will provide an opt-out button to allow you to choose not to participate in Hotel lists and future online marketing. In deciding whether or not to join such lists, please note that they are only used for Hotel purposes or in joint promotions with a Hotel partner. We do not sell, rent, or share any of your personal information with any other party including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our marketing lists at any time. All emails distributed to our marketing lists will contain easy, online access to unsubscribe.


Our Hotel may collect and use Personal Information that you submit on the Site in any manner that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such Personal Information. At the time you submit Personal Information or make a request, the intended use of the information you submit will be apparent in the context in which you submit it and/or because the Site states the intended purpose. By submitting Personal Information at the Site, you are giving your consent and permission for any use that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such Personal Information, and such consent will be presumed by the Hotel, unless you state otherwise at the time you submit the Personal Information. Please do not request any such communications on behalf of an individual or company if you are not authorized to make the request.


If you decide to make an online reservation at the Site, you will be linked to a reservation interface and a third-party booking engine (“Booking Engine”). While it appears to be part of our Site, the Booking Engine is provided by a third party and is governed by its privacy practices. We understand that security remains the primary concern of online consumers and have chosen the Booking Engine Vendor carefully.


We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so our Hotel is committed to protecting the information we collect. Our Hotel has implemented a security program to keep information that is stored in our systems protected from unauthorized access.

Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a customer email sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.


The Hotel will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law.

The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide Hotel services to you;
  • Whether there is a legal obligation to which we are subject (for example, specific laws require us to keep records of your transactions for a certain period of time); and
  • Whether retention is advisable considering our legal position (for example, for statutes of limitations, litigation, or regulatory investigations).


To the extent required by applicable law, you may be able to request that we inform you about the Personal Information we maintain about you, withdraw your consent for certain data processing activity, or request that we update, correct, delete, and/or stop processing your Personal Information. If you would like to review, correct, update, suppress, restrict or delete the Personal Information that you have previously provided to us, or if you would like to receive an electronic copy of your Personal Information, you may contact DataProtection@PacificaHotels.com or by mail at:

Pacifica Hotels

ATTN: Data Protection

39 Argonaut

Aliso Viejo, CA 92656, USA

For your protection, we only fulfill requests for the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. In your request, please make clear what Personal Information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or other limitations you would like to put on our use of your Personal Information. Please remember that if you make such a request, we may not be able to provide you with the same quality and variety of services to which you are accustomed.

Please note that we often need to retain certain data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (for example, when you make a purchase, reservation, or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase, reservation, or promotion). There may also be residual data that will remain within our databases and other records, which will not be removed.


If, after permitting use of your Personal Information, you later decide that you no longer want the Hotel to include you on its mailing list or otherwise contact you or use your Personal Information in the manner disclosed in this Privacy Policy or at the Site, simply click on the “Unsubscribe” button at the bottom of our email communication to you or send an email to Marketing@PacificaHotels.com with the words "EMail Removal Request" in the subject line. Please include your name and email address in the body of the email.

Please note that opting out of marketing emails may limit your access to certain offers, benefits, and features. Also, if you opt-out of receiving certain marketing emails, that opt-out may not apply to other communications that you may continue to receive from us, such as customer service messages, messages about your account or reservations with us, and emails responding to your communications with us or requests for information that we receive from you. Requests to opt-out of receiving future marketing emails from us can take up to ten business days to be effective.


Pacifica Hotels is interested in improving the Site and may develop and offer new features and services. We monitor Aggregated Data regarding the use of the Site for marketing purposes and to study, improve, and promote the use of the Site. In connection with such purposes, our Hotel may share Aggregated Data with third parties collectively and in an anonymous way. Disclosure of Aggregated Data does not reveal Personal Information about individual Site users in any way that identifies who they are or how to contact them.

Our Hotel has two exceptions to that limits the use of Personal Information:

  • Our Hotel may monitor and, when we believe in good faith that disclosure is required, disclose information to protect the security, property, assets and/or rights of Hotel from unauthorized use, or misuse, of the Site or anything found at the Site.
  • Our Hotel may disclose information when required by law; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.

To enable features at the Site, the hotel may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.

We use cookies to collect and maintain Aggregated Data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our Site. While in the process of browsing our Site, you also provide us with information that doesn't reveal your personal identity - what type of destination you're exploring, for example. We use this Aggregated Data only as explained in this Privacy Policy. We do not connect Aggregated Data to any name, address, or other identifying information.

You may occasionally receive cookies from unaffiliated companies or organizations to the extent they place advertising on our Site or are linked to the Site. These third-party cookies may collect information about you when you "click" on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control the collection of this information by these third parties, and these cookies are not subject to this Privacy Policy.


The Hotel engages third party vendors in interest-based advertising in order to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To serve such advertisements, these companies place or recognize a unique cookie on your browser, including the use of pixel tags. For example, if you go to the Site to book a hotel room, you may later see an advertisement from us when you visit another website. To the extent that third parties are using cookies or other technologies to perform these services, the Hotel does not control the use of this technology or the resulting information for online advertising and is not responsible for any actions or policies of such third parties.


We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not allow your children to submit personal information without your permission.


Our Hotel may provide links to a number of other websites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as us. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any website owners whose sites may be reached through this Site, nor can we control the activities of those sites. We urge you to contact the relevant parties controlling these sites or accessing their online policies for the relevant information about their data collection practices before submitting any Personal Information or other sensitive data.


Use of the Site signifies your consent, as well as the consent of the company for whom you use the Site and whose information you submit (if any), to this on-line Privacy Policy, including the collection and use of information by Hotel, as described in this statement, and also signifies agreement to the terms of use for the Site. Continued access and use of the Site without acceptance of the terms of this Privacy Policy relieves Hotel from responsibility to the user.


The Hotel reserves the right to change this hotel Privacy Policy at any time; notice of changes will be published on this page. Changes will always be prospective, not retroactive. If you have questions about the Hotel’s privacy policy, please contact:

Pacifica Hotels

39 Argonaut

Aliso Viejo, CA 92656, USA

(805) 957-0095