THREE PACIFICA HOTELS UNDERGO RENOVATIONS Property Improvements Coincide with Branding Campaign
Pacifica Hotel Corporation - 02-23-2006
SANTA BARBARA, Calif. - Pacifica Hotel Company (PHC), which owns and manages California hotels from San Francisco to San Diego, will complete renovation of three of its hotels, dovetailing with a brand-awareness campaign aimed at driving business from the leisure and meetings markets.A $1.5 million complete renovation of the 87-suite Pacifica Suites in Santa Barbara, scheduled for completion in March 2006, will include guest rooms, corridors, lobby, and meeting rooms. The addition of shutters, tropical colors and fabrics to guest rooms will produce a plantation-like ambiance that complements the hotel's sprawling gardens and backdrop of the Santa Ynez Mountains. The Pacifica Suites Hotel centers around the Victorian-era Sexton House listed on the national register of historic places. Sexton house, which offers elegant meeting rooms, is an accurate architectural representation of late nineteenth century Goleta Valley ranching culture.
The $800,000 refurbishment of the 80-room Half Moon Bay Lodge, 30 minutes from San Francisco and the Silicon Valley, now complete, added new bedding, draperies, carpet, and artwork to guest rooms. The Lodge's meeting rooms overlook the award winning 36-hole Half Moon Bay Golf Links originally designed by Arnold and Duane Palmer. The $1.5 million renovation of the 97-room, ocean front Lighthouse Hotel in Pacifica, Calif., to be completed in April 2006, focuses on guest rooms and lobby. As with the other two properties, Lighthouse Hotel's new colors, furnishings and fabrics evoke the natural surroundings in which it is located, conforming to Pacifica Hotel Company's branding strategy of creating signature characteristics for each hotel.
Pacifica Hotel Company's independent and flag properties in key California cities from San Francisco to San Diego feature superior locations, AAA 3-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, call 800-720-0223, or visit www.pacificahotels.com
CONTACT:
Maitée Rossoukhi,
805-957-0095
Pacifica Hotel Corporation
mrossoukhi@pacificahotels.com
