Corporate Team
At Pacifica Hotel Company, the team we employ is integral to our success. Learn more about key members of our operations.
Dale J. Marquis, Chairman & CEO
The Chairman and CEO of Pacifica Hotel Company, Dale Marquis is also the founder and President of Invest West Financial Corporation and Chairman of the Board of Invest West Capital Corporation, a closely held venture capital company. Dale has been involved with the acquisition or development of over 130 real estate investment projects, including over 30 hotel projects, as well as the formation and operation of many real estate and other companies. He is directly involved in the approval of hotel sites and hotel acquisition projects for the company.
Matt Marquis, President
Matt Marquis began his business career on Wall Street with Dean Witter Realty, Inc., where he was an analyst and asset manager on a diversified real estate portfolio valued at more than $1 billion. He subsequently joined Investcorp International to assist in the reorganization of its real estate department, working with senior management on the acquisition, disposition, and asset management of more than $700 million in real estate investments. In 1997 he joined Pacifica Real Estate Group as an asset manager responsible for the commercial real estate portfolio. In 2000, Matt, along with his father Dale Marquis, activated Invest West Financial Corp as the family's primary business and acquired Pacifica Hotel Company from their partners. Today they work together in creating and developing a dynamic family business focused on real estate and hospitality investments for the future.
Matt Marquis has a BA in Communications with a Business Minor from Brigham Young University and an MBA from Pepperdine's Graziadio School of Business. He also completed Harvard's Families in Business seminar. He has served on the boards of several community groups, including the United Boys and Girls Clubs, Autism Society of American, and Cold Springs School Foundation, and is also a member and past member of the board of the Young President's Organization (YPO).
John B. Beazley, CHA Executive Vice President - Operations
John Beazley joined the Pacifica Hotel Company in 1995 and is responsible for all of the hotel operations. John attended Paul Smith College and received his Bachelor of Science in Hotel and Restaurant Management from the University of Wisconsin. He has been a Certified Hotel Administrator since 1988. John's extensive brand experience includes overseeing operations for Stouffer Hotels, Hilton, Choice, Holiday Inn, Best Western, and several independent hotels with 100-1,000 rooms.
Todd Moreau, Vice President of Operations
Todd Moreau started with Pacifica Hotel Company in 1998 while attending Cal State San Marcos. Within the first year of employment he took over responsibilities of General Manager at one of the company's flagship properties. Todd was then promoted to his first Regional Management position as Area Manager for the company's San Diego properties. In 2002, he was relocated to the Los Angeles area, taking on the role as Area Manager for three Los Angeles properties. Over the course of the next four years he continued to take on additional properties, while excelling in this capacity by developing strong, successful management teams. At the start of 2006, Todd was promoted to Regional Director of Operations overseeing all hotels in the Central Coast, Los Angeles and the company's latest acquisitions.
Midway through the 2006, he took on his current role as Vice President of Operations responsible for all hotels within the Pacifica Hotel Company portfolio, and overseeing the company operations, revenue, and training & development team. Todd has a total of twelve plus years of industry-management experience, brand experience with Choice, Hilton, Best Western and Intercontinental, and also has been involved in overseeing multiple major renovation projects, new development, and acquisitions.
Adam Marquis, Asset Manager & Business Development
Mr. Marquis joined the company in 2010 and is responsible for asset management, feasibility, and brand relations. In addition, Mr. Marquis is also involved in acquisitions, dispositions and strategic repositioning efforts. Formerly, Adam held a senior consultant position at PKF Consulting, located in Los Angeles, California. His areas of expertise included market feasibility, valuations, forecasting analysis, and operational planning for a variety of hospitality products. In addition, his consulting engagements included hotels, mixed-use resorts, conference centers, casinos and golf courses for clients and brands throughout the U.S., Europe, and Latin America. He has assisted in appraising nearly 100 full and limited-service hotels and resorts with asset valuations in excess of $500 million. Prior to his tenure at PKF, Adam worked for Hyatt Hotels and Resorts as a Rooms Division Manager after having successfully completed the company's Corporate Management Program at the Grand Hyatt in Denver, Colorado. There he received key departmental training in finance, sales and marketing, yield management and food and beverage. Mr. Marquis began his career training as a Hospitality Host with Walt Disney World Resorts. He has a degree in Hotel Management from Utah Valley University.
Lori Keller, Vice President - Sales & Marketing
Lori Keller is responsible for the development and execution of strategic sales and marketing plans for all of the hotels in Pacifica Hotel Company's rapidly expanding portfolio, as well as overseeing the company's sales force and marketing department. Lori received her Bachelor of Science in Journalism from Arizona State University and has an extensive background in marketing, including more than 10 years of experience marketing full-service and limited-service hotels. Prior to joining Pacifica Hotel Company, she served as the Corporate Director of Marketing for Larkspur Hospitality Company, which owns and manages limited-service hotels such as the Hilton Garden Inn and Candlewood Suites brands. She also worked in regional marketing management for Harrah's Entertainment and has extensive advertising agency experience in travel and tourism, managing the advertising accounts for the Nevada Commission on Tourism and the San Francisco Marriott, among others.
Todd Driscoll, CHA Vice President - Quality Assurance & Product Improvement
Todd Driscoll is responsible for formal inspections of all properties to ensure high standards of quality. Todd received his Bachelor of Arts from the University of California at Berkeley and attained his Certified Hotel Administrator designation from the American Hotel & Motel Association in 1988. He has an extensive background of 25 years in the construction and operations of full service and limited service hotels, as well as serving in multiple property management roles for more than 12 years representing Hilton, Holiday Inn, Channel Islands Properties, Best Western, Ramada, and Promus Hotels' Embassy Suites.
Alie Gaffan, CHT Corporate Director of Training
Alie Gaffan, a native of New Jersey, began her career in show business. She appeared on the New York stage and on television. She relocated to California to attend California State University in Los Angeles. In 1994 she began her career at the front desk of the Jamaica Bay Inn and rapidly moved forward from Front Desk Manager to General Manager of several of Pacifica Hotel Company properties. Alie developed the Pacifica Hotel Company Training Department in 2001 to promote and foster Pacifica's service orientated company culture. As Director of Training and Development, she works with all team members, providing workshops, programs, resources and support.
John Pedlow, Director of Corporate Revenue Management
John Pedlow is responsible for maximizing revenues for all PHC hotel properties, including the development of strategic pricing and positioning for the Internet, training individual property managers on key revenue management principles, and identifying new distribution channels for room inventory. John previously served as the revenue manager and general manager of the company's Sommerset Suites hotel, operated by PHC. Since beginning his hospitality career in 1994, he has held increasingly responsible positions with a number of hotel companies and is a graduate of Mira Costa College.
Lissa Dye, CHS Corporate Director of Sales
Lissa Dye comes to Pacifica Hotel Company from a long career with Marriott International, where she conducted a wide variety of nationally based sales efforts (for all Marriott brands) targeting a variety of markets. She demonstrated her strength as a project manager, reorganizing sales and service teams as well as strategically developing market group sales centers throughout the country. Lissa received her Bachelor of Arts and Bachelor of Science degrees from Chico State University.
Kevin Swenink, Regional Director of Operations
As a graduate of the University of Wisconsin, Kevin began his hotel career over 30 years ago with a large Best Western franchise. He moved on to serve as General Manager of multiple full service hotels and eventually opened a new Embassy Suites. Kevin relocated to San Diego and joined Pacifica Hotel Company in 1999. With his extensive background, Kevin serves as our Regional Director of Operations for the San Diego and Los Angeles area hotels.
Doug Pflaumer, Regional Director of Operations
Doug brings twenty years hospitality experience to Pacifica Hotel Company. His tenure began in New York working for the Sheraton Centre & Towers where he held several different front office positions. He has been a Rooms Division Manager at the Helmsley Park Lane Hotel in addition to being the Director of Front Office Operations at the Plaza Hotel.
Doug has also held General Manager positions for Capstar Hotels at the Seaport Suites in lower Manhattan. He relocated to Southern California to join Sunstone hotels and most recently was the General Manager for Residence Inn by Marriott Hotels prior to joining Pacifica Hotel Company.
Frederick Adriance, Corporate Director of Food & Beverage
Prior to his role with Pacifica as Corporate Director of Food & Beverage, Fred was responsible for the oversight of the operation of multiple properties in Los Angeles. He also served as the general manager of the Holiday Inn Express in Marina del Rey as well as the general manager of the Marina del Rey Hotel. He is currently president of the Marina del Rey Convention and Visitors Bureau. He has a bachelor's degree in hotel/restaurant management from Johnson & Wales University and has held positions at the Renaissance Montura Hotel as an assistant food and beverage manager responsible for the restaurant, room service, Library Steakhouse and hotel bar. As an event manager with the 500 room Renaissance Los Angeles Hotel he planned events, created menus and oversaw the execution functions including off-site catered events, trade shows, fashions shows and corporate meetings for 15-700 guests.
Jorge Sanchez, MCSE Corporate Director of IT

Jorge Sanchez joined the Pacifica Hotel Company in July 1998. He received his Bachelor of Computer Engineer from Universidad Autonoma de Guadalajara in 1993. Through his career, Jorge has also received received a variety of certifications such as CNA, CNE, MCSA & MCSE.
Prior to joining Pacifica Hotel Company, Jorge was the Regional IT Manager for Grupo Sidek-Situr for 8 years where he managed, administered & supervised all IT & Telecommunications infrastructure for Mexico Northwest Region & USA Properties (Hospitality & Retail, Time Share Hotels, Marina & Golf Course Resorts developments and acquisitions).
Jorge is responsible for Systems & Telecommunications infrastructure for all hotels within the Pacifica Hotel Company portfolio.
Read more about the Pacifica Hotel Company and the corporate team mission.



