At Pacifica Hotel Company, the team we employ is integral to our success. Learn more about key members of our operations.

Dale J. Marquis, Chairman & CEO

The Chairman and CEO of Pacifica Hotel Company, Dale Marquis is also the founder and President of Invest West Financial Corporation and Chairman of the Board of Invest West Capital Corporation, a closely held venture capital company. Dale has been involved with the acquisition or development of over 130 real estate investment projects, including over 30 hotel projects, as well as the formation and operation of many real estate and other companies. He is directly involved in the approval of hotel sites and hotel acquisition projects for the company.

Matt Marquis, President

Matt Marquis began his business career on Wall Street with Dean Witter Realty, Inc., where he was an analyst and asset manager on a diversified real estate portfolio valued at more than $1 billion.  He subsequently joined Investcorp International to assist in the reorganization of its real estate department, working with senior management on the acquisition, disposition, and asset management of more than $700 million in real estate investments.  In 1997 he joined Pacifica Real Estate Group as an asset manager responsible for the commercial real estate portfolio.  In 2000, Matt, along with his father Dale Marquis, activated Invest West Financial Corp as the family's primary business and acquired Pacifica Hotel Company from their partners.  Today they work together in creating and developing a dynamic family business focused on real estate and hospitality investments for the future.

Matt Marquis has a BA in Communications with a Business Minor from Brigham Young University and an MBA from Pepperdine's Graziadio School of Business.  He also completed Harvard's Families in Business seminar. He has served on the boards of several community groups, including the United Boys and Girls Clubs, Autism Society of American, and Cold Springs School Foundation, and is also a member and past member of the board of the Young President's Organization (YPO).

Todd Moreau, Executive Vice President of Operations

Todd Moreau started with Pacifica Hotel Company in 1998 while attending Cal State San Marcos. Within his first year he took over responsibilities of general manager at one of the company's flagship properties. After successfully operating the Blue Sea Lodge, he was promoted to a regional manager. Over the course of the next few years he continued to take on additional responsibility overseeing multiple hotels, consistently excelling in this capacity by developing strong, successful management teams. Then in 2006, Todd was promoted to vice president of operations, responsible for all hotels within the Pacifica Hotel Company portfolio. In this role, Todd gained brand experience with Choice, Hilton, Best Western and Intercontinental Hotels, and was also involved in overseeing multiple major renovation projects, new development, and acquisitions.  In early 2011, Todd was promoted to executive vice president of operations and now oversees all of the company's hotel and restaurant operations teams.

Mr. Marquis joined the company in 2010 and is responsible for asset management, feasibility, and brand relations. In addition, Mr. Marquis is also involved in acquisitions, dispositions and strategic repositioning efforts. Formerly, Adam held a senior consultant position at PKF Consulting, located in Los Angeles, California. His areas of expertise included market feasibility, valuations, forecasting analysis, and operational planning for a variety of hospitality products. In addition, his consulting engagements included hotels, mixed-use resorts, conference centers, casinos and golf courses for clients and brands throughout the U.S., Europe, and Latin America. He has assisted in appraising nearly 100 full and limited-service hotels and resorts with asset valuations in excess of $500 million.   Prior to his tenure at PKF, Adam worked for Hyatt Hotels and Resorts as a Rooms Division Manager after having successfully completed the company's Corporate Management Program at the Grand Hyatt in Denver, Colorado. There he received key departmental training in finance, sales and marketing, yield management and food and beverage. Mr. Marquis began his career training as a Hospitality Host with Walt Disney World Resorts. He has a degree in Hotel Management from Utah Valley University.  

Todd Driscoll, CHA Vice President of Operations 

Todd received his Bachelor of Arts from the University of California at Berkeley and achieved his Certified Hotel Administrator designation from the American Hotel and Motel Association in 1988.  He has an extensive background in the construction and operations of full service and limited service hotel properties.  He served as Vice President of Operations for Channel Islands Hotel Properties for over 10 years before joining the Pacifica Hotels' team in 1998.  He has operating experience with Best Western, Hilton, Embassy Suites, Hampton, Choice Hotels, Intercontinental Hotels, Ramada, Radisson, and independent hotels.

John Pedlow, Vice President of Revenue 

John Pedlow brings more than 20 years of hospitality experience to Pacifica. John oversees all Pacifica revenue functions including marketing, revenue management, sales and distribution and is responsible for maximizing revenues for all PHC hotel properties. John joined the corporate team in 2002 after serving as the general manager at the company's Sommerset Suites and developed the Pacifica revenue management department. Since beginning his hospitality career in 1992, he has held increasingly responsible positions with a number of hotel companies and attended Mira Costa College.

Alie Gaffan, CHT Corporate Director of Training

Alie Gaffan, a native of New Jersey, began her career in show business. She appeared on the New York stage and on television. She relocated to California to attend California State University in Los Angeles. In 1994 she began her career at the front desk of the Jamaica Bay Inn and rapidly moved forward from Front Desk Manager to General Manager of several of Pacifica Hotel Company properties. Alie developed the Pacifica Hotel Company Training Department in 2001 to promote and foster Pacifica's service orientated company culture. As Director of Training and Development, she works with all team members, providing workshops, programs, resources and support.

Lissa Dye, CHS Corporate Director of Sales 

Lissa Dye comes to Pacifica Hotel Company from a long career with Marriott International, where she conducted a wide variety of nationally based sales efforts; for all Marriott brands targeting a variety of markets. She demonstrated her strength as a project manager, reorganizing sales and service teams as well as strategically developing market group sales centers throughout the country. 

In her role as the Corporate Director of Sales for Pacifica Hotels, she works closely with the revenue management and marketing teams. Lissa leads Pacifica’s Sales Team to achieving revenue goals, through comprehensive sales training, strategic planning and successful execution. Lissa received her Bachelor of Arts and Bachelor of Science degrees from Chico State University.

Doug Pflaumer, Regional Director of Operations

Doug brings twenty years hospitality experience to Pacifica Hotel Company. His tenure began in New York working for the Sheraton Centre & Towers where he held several different front office positions. He has been a Rooms Division Manager at the Helmsley Park Lane Hotel in addition to being the Director of Front Office Operations at the Plaza Hotel.

Doug has also held General Manager positions for Capstar Hotels at the Seaport Suites in lower Manhattan. He relocated to Southern California to join Sunstone hotels and most recently was the General Manager for Residence Inn by Marriott Hotels prior to joining Pacifica Hotel Company.

Alan Hurd, Regional Director of Operations

With more than 20 years in the hospitality industry, Alan brings a variety of experience to Pacifica Hotel Company.  Starting as a bellman, Alan worked his way through the hotel industry in a variety of positions, including the front office, housekeeping, maintenance, hotel renovations & new construction and acquisition & development.  After attending the University of Nevada in Las Vegas, Alan worked as a general manager with many branded hotels, including Comfort Inn & Suites, Holiday Inn Express, Hampton Inn, Residence and Fairfield Inns.  His experience with other brands also includes Radisson Hotels, Best Western, Marriott and Hilton brands.

Before joining Pacifica Hotels, Alan worked for Sterling Hotel Corporation, Sunstone Hotels, and Ocean Park Hotels.  Most recently, he was the Regional Vice President for a privately held group of Hilton Garden Inns where he helped in the development of a Homewood Suites and an Embassy Suites by Hilton.

Jorge Sanchez, MCSE Corporate Director of IT

Jorge Sanchez joined the Pacifica Hotel Company in July 1998. He received his Bachelor of Computer Engineer from Universidad Autonoma de Guadalajara in 1993. Through his career, Jorge has also received received a variety of certifications such as CNA, CNE, MCSA & MCSE.

Prior to joining Pacifica Hotel Company, Jorge was the Regional IT Manager for Grupo Sidek-Situr for 8 years where he managed, administered & supervised all IT & Telecommunications infrastructure for Mexico Northwest Region & USA Properties (Hospitality & Retail, Time Share Hotels, Marina & Golf Course Resorts developments and acquisitions).

Jorge is responsible for Systems & Telecommunications infrastructure for all hotels within the Pacifica Hotel Company portfolio.

Read more about the Pacifica Hotel Company and the corporate team mission.